Traditional Dues

• Based on number of employees

• Benefits the same regardless of investment

• Punishes businesses for growing

• Does not segment or differentiate members

• A la carte purchasing requires multiple "asks" each year

• Unclear reason for buying

Tiered Dues

• Based on choice

• Benefits increase with investment

• Grows with business-member

• Segments and differentiates members

• Simplified annual planning and purchasing

• Specific reason for buying